This course trains maritime professionals and corporate spokespersons on how to effectively manage public communication, press interaction, and social media narrative during a major shipping crisis, such as an oil spill, collision, or hostage situation. It focuses on the critical balance of being transparent and providing accurate, timely information while simultaneously protecting the company’s legal position, reputation, and brand value. The training covers how to set up a media response team, structure official press releases, handle hostile journalistic questioning, and control the flow of information under extreme pressure, ensuring the company speaks with a single, clear, and calm voice to prevent public panic or reputational ruin.
