Master the promotional strategies, brand-building activities, and trade support workflows essential for marketing olive oil and table olive portfolios. This course covers brand storytelling around origin and quality certifications (PDO/PGI/EVOO), point-of-sale (POS) promotional design, trade show coordination, and digital content support. You will learn how to conduct consumer research, assist in cross-channel campaign execution, and craft compelling marketing materials that highlight product authenticity and elevate market positioning across retail and specialized food channels.