Master the specialized marketing strategies, international branding techniques, and trade promotion mechanisms required to position agri-food goods competitively in foreign markets. This course covers global food market trends, international trade fair management, B2B matchmaking, promotional material adaptation, and digital marketing channels for export growth. You will gain the practical skills needed to design comprehensive export promotional campaigns, leverage national and regional origin branding (PDO/PGI), navigate buyer requirements, and communicate product value effectively to international distributors and retail chains.