Master the commercial sales strategies, product portfolio presentation, and client relationship management required to drive wine distribution across wholesale, retail, and on-premise hospitality channels. This course covers the commercial classification of international and domestic wine regions, grape varieties, sensory profiling for sales pitching, and wholesale pricing structures, including trade discounts, margins, and consignment models. You will develop the operational capabilities needed to conduct professional buyer tastings, manage distributor networks and accounts, negotiate contracts with HoReCa (Hotel, Restaurant, Catering) buyers and specialty retailers, analyze regional sales performance, and coordinate point-of-sale merchandising and promotional campaigns.