Master the operational administration, digital commerce systems, and commercial growth strategies required to manage integrated hospitality and retail enterprises. This course covers property and revenue management systems (PMS, RMS), omnichannel e-commerce platform administration, digital marketing funnels, customer relationship management (CRM) workflows, commercial sales negotiations, and inventory distribution across Online Travel Agencies (OTAs) and direct booking channels. You will develop the cross-functional management capabilities needed to optimize online storefronts and direct-sales conversion rates, formulate dynamic pricing and revenue-per-available-room (RevPAR) strategies, align marketing campaigns with hospitality operational capacities, coordinate multi-departmental teams, oversee digital payment gateways and customer data compliance (GDPR/PCI-DSS), and streamline end-to-end guest and buyer experiences to maximize enterprise profitability and brand loyalty.