Master the integrated digital distribution channels, dynamic revenue management models, and targeted promotional strategies required to drive customer acquisition, bookings, and commercial growth in the hospitality sector. This course covers Online Travel Agency (OTA) channel management, Global Distribution Systems (GDS), direct booking engine optimization, hospitality-specific search engine marketing (SEM/SEO), content and social media campaigns, customer relationship management (CRM) systems, and dynamic pricing strategies. You will develop the operational capabilities needed to align sales initiatives with seasonal demand patterns, maximize Revenue Per Available Room (RevPAR) and Average Daily Rate (ADR), manage parity across multi-channel distribution networks, design high-converting digital storefronts and promotional packages, analyze guest behavior and review feedback to refine brand positioning, and execute data-driven marketing campaigns that reduce third-party commission dependencies while boosting direct-sales profitability.