Master the comprehensive strategies, tools, and multi-channel campaigns required to build brand visibility and drive online conversions. This course covers search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing automation, content strategy, and web analytics. You will gain the practical skills needed to design data-driven marketing funnels, optimize ad spend across search and display networks, and measure key performance indicators (KPIs) to maximize return on investment (ROI).