Master the specialized B2B sales techniques, commercial pitching strategies, and account management skills essential for the table olive and olive oil trade. This course covers product portfolio presentations, quality classification nuances (extra virgin, virgin, organic, PDO/PGI), commercial pricing structures, and distribution channel management across retail, wholesale, and HoReCa networks. You will gain the skills needed to identify market opportunities, negotiate high-volume supply contracts, and build enduring commercial relationships that drive revenue growth.